My team and I acted as a studio, DMMC Studio and developed our own branding for the duration of this project.

We used these guidelines to craft a creative brief for the MCC Design Department, who aimed to attract students but also enhance their community's connection and participation.

DMMC Studio conducted a short survey among current Design Department students to better understand their needs. Using these results, we formed four user personas.

Communal Style Tile

The survey conducted revealed about half of students had a lack of information about the Design Department’s Maker Club and would to learn more about it and other news. It also revealed that most of the students surveyed did not know of the existence of the Design Department Catalogue. We utilized this information to inform our decisions when creating wireframes